QUOTE(leedsy99 @ Oct 21 2010, 04:28 PM)
No, but they're the most successful sports market in the country, and I (non-expert, obviously) attribute part of that to their marketing gears toward adults. For example, I have no children. Yet I am drawn to watch the NFL every Sunday. I would go to the games in a heartbeat. It's a complicated sport that involves a degree of intelligence to follow/understand, it lends itself perfectly to adult-themed activities (like parties and drinking), and I don't feel immature when I discuss it with other like-minded adults. Why not apply some of the NFL's marketing concepts toward the sport of hockey?
I don't see how the NHL doesn't market to adults. Let's take out this really stupid idea. What exactly is out there that shows they don't market to adults? You have no children yet you are drawn to watch Ranger games. Hockey is not a complicated sport that involves a degree of intelligence to follow and understand? (I would argue that the intelligence level does not have to be exceptionall high to follow or enjoy football of all sports btw, so I'm not entirely understanding this viewpoint. it's like saying you need a level of intelligence to follow and understand Nascar. Spoiler alert: no you don't) The only reason hockey does not go over well at parties is because it's a sport that actually has to be followed, where football involves time in between each play and the average play in football involves a whopping 3 yards. It's much easier to passively follow, same holds true for baseball and basketball? Wake me up with 2 minutes left in the 4th.
You feel immature when you discuss hockey with other like-minded adults? Why? You feel mature when discussing football? What exactly is the most mature moment you've felt when discussing football? Stats? ok hockey's got that. That bonecrushing hit. uh huh. That sweet play? ooook
Why not sell your games to alcohol companies to market? Why not emphasize the intellectual aspects of the game alongside the skill level involved? Why not stress team over individual? Why not stress the experience of seeing the sport live as being more than just the game itself?
What do you mean by sell your games to alcohol companies? They all have corporate beer sponsors. or are you referring to ad space, because they all do that to. They also tried having an "official" beer and it was bud ice, smart on the NHLs part, unfortunately a dumb product put out by bud.
Yes, the intellect level needs to be addressed more by the NHL. They don't play up the skill set at all.
Team over individual? When has football ever done this? Ever. I don't necessarily disagree with the idea but you are comparing to footballs agenda. you mean this one "CAN TOM BRADY AND THE PATRIOTS OVERCOME THE THE JETS DEFENSE LEAD BY REVIS?" I can go on with an example from every single team. In that regard, the NHL follows the NFLs advertising to a t.
Sport live, again, yes.
I really don't disagree with the overall sentiment of your argument, I just...I dunno whatever it's been a long day.